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Tuesday 17 September 2019
Why a VW electric crossover is coming before its Microbus revival
Scott Keogh has been at his post as CEO of Volkswagen Group of America for less than a year, and yet when asked about the timing of VW’s electric Microbus revival and why it arrives later, in 2022, his answer sounds entirely second-nature.
“From dealers, consumers, my mom, dad, it’s the car; we get it,” he explains with conviction. “It’s in a segment no one’s in; it rekindles the magic.”
Keogh segues right into an abrupt conclusion: “Will it be a high-volume car? No.”
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