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Thursday 4 April 2024
Which EV upstarts will survive the bloodbath?
EV manufacturers lose an average of US$6,000 on each unit they sell—what does that mean for smaller companies?
If the place you do your grocery shopping has a kiosk with fully roasted chickens in it, you’ve undoubtedly lobbed one into your cart for a cheap and easy dinner. You’ve probably also wondered why it’s more expensive to buy the uncooked one a few aisles over. (...)
It turns out electric vehicles are the roasted chickens of the auto world. Automotive News recently reported that most EV manufacturers lose an average of US$6,000 on each unit they sell. Sales have stalled in the past few quarters, and the question has become which companies can hold out the longest as consumers get on board.
Read the whole story on driving.ca