Subscribe to our newsletter
Fill out the form to subscribe to our mailing list and be on the lookout for events and news concerning electric mobility. Informing consumers and making known the artisans of this industry is at the heart of our concerns. Subscribe and stay informed on a range of topics that interest you!Send us your news
We invite you to send us your press releases, free of charge. You offer a new product or service, you organize an event, you make new acquisitions, you get new contracts, you have new staff nominations or others, do not hesitate, your news interests us! Suggest a news.For industry professionals, join your market by giving you visibility on our platforms. Click to download the rate card.
Tuesday 24 October 2023
Porsche chief designer admits Chinese EVs, Tesla are forcing German automakers to get bold
As Chinese EV brands expand their European footprint, Michael Mauer, Porsche, and Volkswagens chief designer, is taking note. Mauer says with the ability to “do things completely different,” Chinese EVs are forcing German automakers to be more open-minded.
The luxury sports car maker is facing a new type of competition. After nearly 20 years of dominating the industry with iconic designs like the 911 and Cayenne, Maurer says new rivals are forcing automakers to get bold.“These startups, with no heritage, they can do things completely different,” Mauer explained in an interview with Bloomberg.
Read the whole story on electrek.co