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Friday 5 May 2023

Is Toyota’s new CEO introducing a new, pro-EV strategy? Well, maybe.

EV boosters are hopeful that Toyota’s new CEO Koji Sato will preside over a new era at the world’s second-largest automaker, transforming the electrification laggard into a leader.

In a recent “New Management Policy & Direction Announcement,” three of Toyota’s top execs assured us that the company is serious about electrification, but also reaffirmed a commitment to a “multi-pathway solution,” in which hybrids and hydrogen will play leading roles.

“We will thoroughly implement electrification, which we can do immediately,” said new President and CEO Koji Sato. “To steadily reduce CO2 emissions…we will promote the practical popularization of electrified vehicles (...). 

Read the whole story on chargedevs.com


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