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Why Jeep is going all in with electrification
While other automakers look to the high-end luxury segment to build out their zero-emissions portfolio, Stellantis is taking a more, shall we say, earthy approach. For one thing, the first vehicle in its ZEV portfolio was a Jeep.
And not just any Jeep, but the endearingly basic, mud-in-your-face Wrangler. An odd choice, given a market space dominated by Tesla luxury sedans and “cyber” play-truck thingies.
And yet, according to Christian Meunier, Jeep’ s global CEO, the Wrangler 4xe is “by far” the number-one selling plug-in hybrid in America, its combination of low-emissions driving and bountiful electric torque resonating with an audience that most thought would be too hidebound to buy into the hype that is lithium-ion.
Read the whole story on driving.ca