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Why Ford’s new Lightning pickup is the biggest innovation in F-150 history
Henry Ford was in his last year as CEO and chairman of the board of the Ford Motor Co. when the F-Series pickup truck was introduced in 1948. The F-Series was Ford’s first pickup truck to be built on a dedicated platform. The truck sold well, mostly to tradespeople and farmers, but wasn’t pushing Super Deluxe Tudors off showroom floors.
In many ways, Ford responded to changes in the pickup truck culture on its road to sales success. In 1961, the inclusion of four-wheel drive would serve recreational niches, such as campers and hunters.
Interior refinements would trickle in with model years and with the Twin I Beam front axles (1965) the F-Series could boast a smoother ride than other pickups of the time.
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