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VW Says Its Electric Cars Will Be Priced Comparably To Diesel
Volkswagen aims to make “electric vehicles for millions, not millionaires.”
Volkswagen is on the offensive. The German carmaker is both trying to move into the electric era, but also, to clean up their name after the dieselgate scandal both filled up the headlines and hurt the company financially. And according to recent statements coming from Wolfsburg, they are fully committed to the electric future. However, the company aims to make “electric vehicles for millions, not millionaires” with its next-generation EVs.
What is definitely a genius tagline, ultimately means that the German carmaker is aiming to make electric vehicles that fit into the price range of most households. While producing electric vehicles today – mostly due to R&D and other related costs – is expensive, everyone agrees that the price will substantially go down once economy of scale hits. For Volkswagen, their new modular electric platform (MEB) will hopefully allow them to produce up to a million EVs a year by 2025 – as revealed by Thomas Ulbrich, the member of the VW Group Board of Management responsible for e-mobility.
Read more on insideevs.com